Creating a Brand Concept or How to Find the Meaning of the Territory (a Case Study «Syktyvkar - the Capital of the Forest»)

I. I. Leyman

Russia: Society, Politics, History
Rossiya: obshchestvo, politika, istoriya

ISSN 2949-1142 (Print)
ISSN 2782-621X (Online)

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Leyman I.I. Creating a Brand Concept or How to Find the Meaning of the Territory (a Case Study «Syktyvkar - the Capital of the Forest»). Russia: Society, Politics, History. 2023;(1(6)):88-101. (In Russ.) https://doi.org/10.56654/ROPI-2023-1(6)-88-101

This work is licensed under a Creative Commons Attribution 4.0 License.

ISSN 2949-1142 (Print)
ISSN 2782-621X (Online)

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I. I. Leyman
Syktyvkar State University named after Pitirim Sorokin
Russian Federation

Irina I. Leyman - CandSc (Hist.), Associate professor, Head of Department of PR and Marketing of Syktyvkar State University named after Pitirim Sorokin, Senior Research Fellow at Laboratory of archaeography and publication of documents on history of exploration of the European North of Russia, Institute of Language, Literature and History of Federal Research Center Komi Research Center, Ural Branch of RAS

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