Gastronomic Branding of the Regions of the Arctic Zone of the Russian Federation: the Experience of Scientific and Methodological Support

Abstract

Nutrition throughout human history has always been the most important and sustainable provision that determines the level of development of society. The tastes of people of different civilizations have developed in close connection with the cultural traditions of each nation. Even small settlements, thanks to the traditions of national cuisine and their favorable climatic conditions, determine the direction of development of ethnic gastronomy, international culinary art, and create new brands. Creating a unique, strong and vibrant territorial gastronomic brand will help identify the strong competitive positions of the Arctic zone of the Russian Federation (hereinafter – AZ RF), improve its image, create the necessary environment for the formation and development of the food industry with the involvement of local production, taking into account regional characteristics, including, national traditions and food culture of the peoples of the North and Arctic. In this regard, as part of the implementation of national goals, the President and the Government of the Russian Federation are engaged in the development of state policy and legal regulation in the field of socio-economic development of the constituent entities of the Russian Federation in the field of planning and formation of branding of territories, the main of which is gastronomic branding as a tool for the development of the region and the country generally.