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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">rusociety</journal-id><journal-title-group><journal-title xml:lang="ru">Россия: общество, политика, история</journal-title><trans-title-group xml:lang="en"><trans-title>Russia: Society, Politics, History</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2949-1142</issn><issn pub-type="epub">2782-621X</issn><publisher><publisher-name>Institute of Regional and International Research, Ltd.</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.56654/ROPI-2022-5(5)-94-107</article-id><article-id custom-type="elpub" pub-id-type="custom">rusociety-64</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ОБЩЕСТВЕННЫЕ ПРОЦЕССЫ И ЯВЛЕНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIAL PROCESSES AND PHENOMENA</subject></subj-group></article-categories><title-group><article-title>Особенности президентской избирательной кампании 2022 г. в Республике Южная Осетия</article-title><trans-title-group xml:lang="en"><trans-title>Features of the Presidential Election Campaign of 2022 in the Republic of South Ossetia</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Санакоев</surname><given-names>И. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Sanakoev</surname><given-names>I. B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Санакоев Инал Борисович – кандидат политических наук, заведующий кафедрой политологии и социологии</p><p>Цхинвал</p></bio><bio xml:lang="en"><p>Inal B. Sanakoev – CandSc (Polit), Head of the Department of Political Science and Sociology</p><p>Tskhinval</p></bio><email xlink:type="simple">inal59@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Югоосетинский государственный университет им. А.А. Тибилова</institution><country>Южная Осетия</country></aff><aff xml:lang="en"><institution>Tibilov South Ossetian State University</institution><country>South Ossetia</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>08</day><month>02</month><year>2023</year></pub-date><volume>0</volume><issue>5(5)</issue><fpage>94</fpage><lpage>107</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Санакоев И.Б., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Санакоев И.Б.</copyright-holder><copyright-holder xml:lang="en">Sanakoev I.B.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.ru-society.com/jour/article/view/64">https://www.ru-society.com/jour/article/view/64</self-uri><abstract><p>Статья посвящена анализу президентской избирательной кампании 2022 года в Республике Южная Осетия. Автор ставил своей целью выявление особенностей прошедшей избирательной кампании, которые позволяют понять и объяснить ее итоги, приведшие к смене власти в РЮО. В данной работе автор использовал поведенческий подход и метод ситуационного политического анализа, позволяющего составить многофакторную картину особенностей президентской кампании. Проведенное исследование президентской кампании позволило автору объяснить причины ухода действующего президента и прихода к власти оппозиции в условиях, казалось бы, эффективной внутренней политики партии власти.</p></abstract><trans-abstract xml:lang="en"><p>The article is devoted to the analysis of the presidential election campaign of 2022 in the Republic of South Ossetia. The author aimed to identify the features of the last election campaign, which made it possible to understand and explain its results, which led to a change of power in the RSO. In this paper, the author used a behavioral approach and a method of situational political analysis, which makes it possible to compile a multifactorial picture of the features of the presidential campaign. The conducted research of the presidential campaign allowed the author to explain the reasons for the departure of the incumbent president and the coming to power of the opposition in the conditions of the seemingly effective internal policy of the party in power.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>президентская избирательная кампания</kwd><kwd>оппозиция</kwd><kwd>избирательные стратегии и технологии</kwd><kwd>теледебаты</kwd><kwd>предвыборные программы</kwd><kwd>Южная Осетия</kwd></kwd-group><kwd-group xml:lang="en"><kwd>presidential election campaign</kwd><kwd>opposition</kwd><kwd>electoral strategies and technologies</kwd><kwd>TV debates</kwd><kwd>election programs</kwd><kwd>South Ossetia</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Абайти М. 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